Hello, everyone! I decided to join Blacksburg Belle (aka April Bowles-Olin) on a blog tour to spread the word about her upcoming class with Creative Live. I wouldn’t have heard of April if I hadn’t taken a course of Creative Live last summer and you can tell I’m glad I did. In fact, after watching part of it for free, I went ahead and bought the course and I still find myself referring to it all the time.
I plan to watch her upcoming course on selling digital products, too, although I have been doing that rather successfully for the last two-and-a-half years. I’m sure there’s still plenty of things to learn on the field and things change so quickly these days, one has to be alert and keep up with what’s going on.
As you may know, I sell my crochet and knitting patterns on Ravelry and Craftsy and I have established a constant contact with knitters and crocheters from around the world, willing to test the patterns for me and thus, promote my work. I’m also proud that the leading Greek site, ftiaxto.gr , features a series of knitting and crochet patterns I designed exclusively for them, in Greek.
I’m glad this post isn’t about my favourite product, as I wouldn’t be able to tell you which one is that. It’s about my most successful product and why I think it’s so popular. Well, that’s easy: Olivar Shawl is definitely my most successful product and I believe I know why:
1) It’s a shawl pattern and I think shawls are very popular among knitters these days. It’s the kind of project one can carry along, not too heavy (like a blanket) and not too boring (like a scarf).
2) It’s a knitter-friendly pattern, if there is such a thing: by knitter-friendly, I mean that it’s easy to knit, a 6-stitches-every-6th-row pattern repeat is not too much for a novice, yet interesting enough for someone who’s more experienced. It’s also easy to remember, if you happen to leave the house without your written instructions.
3) It’s a .pdf file containing both written isntructions AND a chart (all my patterns are written like that). I’m aware of the fact that there are knitters who work only from chart and vice versa.
4) I took the time to translate it into Greek (that’s my mother tongue, but I always write my patterns in English first) and Spanish, so my audience is definitely larger.
5) I organized a KAL(Knit-Along) offering the pattern for free for those participating in the KAL. In exchange, they had to open a Ravelry project page linked to my pattern and rate the pattern. I’m proud of my 4,7 out of 5 stars rating, as you may imagine. People know they buy a well-written pattern.
6) Last, but not least, it’s a beautiful shawl, even if I’m the one who says so. It deserves to be liked and favourited and queued and knitted, because it was conceived, designed and knitted with love and then got thoroughly edited and updated a few times so that it contains no typos. I want my customers to respect me, so I do my best to respect them.
Have I answered your questions? Well, time will tell. In the meanwhile, let me “spread the word” about April’s upcoming course, I believe it will be even more successful than her previous one. Please read the announcement below and reserve your course on time. Thanks for the opportunity to participate in this tour, April!!! I’ll be there watching you online!!!
“Are you ready to make your creative work more lucrative, stable, and sustainable in the long-term? Join April Bowles-Olin for an introduction to digital products and how they can enhance your creative business. This course will show you how to produce and position viable products for generating multiple revenue streams and passive income. RSVP right here to watch it live and get access to the workbook for FREE. This post is part of the Create Digital Products blog tour.”